Prime Time Russian Sage

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Prime Time Russian Sage is bred for earlier blooming, fuller flower spikes, and stronger landscape performance than standard varieties. From midsummer through fall, it produces clouds of lavender-purple flowers held on upright, well-branched stems. Colorful calyxes remain long after the blooms finish, extending the plant's appeal. Drought-tolerant and thriving in poor soils, this hardy selection delivers lasting color with minimal maintenance.Full Flower Spikes Bloom Early: Prime Time starts flowering earlier than most Russian sages, filling the summer garden with soft purple tones. Its dense spikes offer more color per stem, creating a stronger visual impact whether planted alone or in large drifts. Even after the flowers finish, the richly colored calyxes keep the plant looking fresh for weeks.Tolerates Heat, Drought, and Challenging Soils: Prime Time performs beautifully in poor, sandy, or rocky soils and shows impressive drought tolerance once established. This makes it ideal for water-wise landscapes, hot garden beds, and areas seeking dependable growth with minimal watering. Its upright habit remains tidy, providing structure even in tough conditions.Attracts Pollinators, Resists Foraging Deer: Prime Time's softly aromatic foliage and fragrant flowers attract bees, butterflies, and other beneficial pollinators. Deer tend to avoid it, so it's a reliable choice for areas with browsing pressure. Whether used in borders, cottage gardens, or mass plantings, Prime Time offers resilient beauty that supports garden wildlife.

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