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For intense hydration and pout maximization-- Keep It Full. This semi-sheer, high gloss plumper applies like butter, with a slight cooling sensation for a natural plumping effect. Formulated with a plumping peptide complex, lip-loving oils, and Hyaluronic Acid, this ultra-nourishing formula helps deliver max moisture with a lightweight, non-sticky feel. With the perfect amount of sheer color, shine and plumping for naturally enhanced looking lips, no wonder Keep It Full is America's #1 lip plumper!*

\n*Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.
\n

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Keep It Full Nourishing Lip Plumper(08 Soft Rose)

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