
Product Description
One of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft – a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.
The essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesi’s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards – to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetle’s distinctive charm.
This shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping – a defining detail of the classic upholstered Beetle Chair – allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.
Availability & Sizing
Product Details
Price History
Historical Data
Last 1 days of price history
| Date | Low Price | High Price | Average Price | Vendors |
|---|---|---|---|---|
| May 13, 2026 | $1,699.00 | $1,699.00 | $1,699.00 | 1 |
Price Statistics
Description
One of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft – a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.The essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesi’s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards – to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetle’s distinctive charm.This shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping – a defining detail of the classic upholstered Beetle Chair – allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.
Additional Info
Vendor Comparison (1 stores)
Some buy links are affiliate links. StoreStream may earn a commission on purchases at no extra cost to you. Affiliate relationships do not affect product ranking or pricing accuracy. See our editorial policy.
| Vendor | Price | Stock | Last Updated | Action |
|---|---|---|---|---|
Danish Design Store Best Price | $1,699.00 | Out of Stock | 5/13/2026 | View Product → |
Available Sizes & Variants (30)
| Variant | Price | Status | Stores | Buy |
|---|---|---|---|---|
Price Group A / Black Chrome | $1,699.00 | In Stock | 1 store | Buy |
Price Group A / Antique Brass | $1,999.00 | In Stock | 1 store | Buy |
Price Group A / Black Matt | $1,499.00 | In Stock | 1 store | Buy |
Price Group A / Brass Semi Matt | $1,699.00 | In Stock | 1 store | Buy |
Price Group A / Chrome | $1,699.00 | In Stock | 1 store | Buy |
Price Group B / Black Chrome | $1,999.00 | In Stock | 1 store | Buy |
Price Group B / Antique Brass | $2,199.00 | In Stock | 1 store | Buy |
Price Group B / Black Matt | $1,699.00 | In Stock | 1 store | Buy |
Price Group B / Brass Semi Matt | $1,999.00 | In Stock | 1 store | Buy |
Price Group B / Chrome | $1,999.00 | In Stock | 1 store | Buy |
Price Group C / Black Chrome | $2,199.00 | In Stock | 1 store | Buy |
Price Group C / Antique Brass | $2,499.00 | In Stock | 1 store | Buy |
Price Group C / Black Matt | $1,999.00 | In Stock | 1 store | Buy |
Price Group C / Brass Semi Matt | $2,199.00 | In Stock | 1 store | Buy |
Price Group C / Chrome | $2,199.00 | In Stock | 1 store | Buy |
Price Group D / Black Chrome | $2,499.00 | In Stock | 1 store | Buy |
Price Group D / Antique Brass | $2,699.00 | In Stock | 1 store | Buy |
Price Group D / Black Matt | $2,199.00 | In Stock | 1 store | Buy |
Price Group D / Brass Semi Matt | $2,499.00 | In Stock | 1 store | Buy |
Price Group D / Chrome | $2,499.00 | In Stock | 1 store | Buy |
Price Group E / Black Chrome | $2,699.00 | In Stock | 1 store | Buy |
Price Group E / Antique Brass | $2,999.00 | In Stock | 1 store | Buy |
Price Group E / Black Matt | $2,499.00 | In Stock | 1 store | Buy |
Price Group E / Brass Semi Matt | $2,699.00 | In Stock | 1 store | Buy |
Price Group E / Chrome | $2,699.00 | In Stock | 1 store | Buy |
Price Group F / Black Chrome | $2,999.00 | In Stock | 1 store | Buy |
Price Group F / Antique Brass | $3,299.00 | In Stock | 1 store | Buy |
Price Group F / Black Matt | $2,699.00 | In Stock | 1 store | Buy |
Price Group F / Brass Semi Matt | $2,999.00 | In Stock | 1 store | Buy |
Price Group F / Chrome | $2,999.00 | In Stock | 1 store | Buy |





